Lapland Arctic Ultra 2026, from the air at sunset: a lone figure pulling a sled across a snowy clearing in pine forest

Rob Wilkinson · Expedition journal

Questionable decisionsin cold places.

I keep signing up for things that sound brilliant at the time and make no sense at all once training starts. Most of them raise money for charity, often for causes close to home in Kent.

Lapland Arctic Ultra, March 2026

By the numbers

9,000+ km

driven to the Arctic and back

150 km

on a fat bike across Arctic Norway

3 days

non-stop at the oars, Barcelona to Ibiza

−40°C

what the Arctic can throw at you

511 km

across the Arctic, pulling a sled

Rob grinning on the Lapland Arctic Ultra 2026, his beard and moustache frozen solid
Lapland Arctic Ultra 2026. The beard was not a style choice.

Hello, I’m Rob

Enthusiastic.
Under-qualified.

A moment of enthusiasm, followed by months of questioning my decision-making.

Over the years I’ve rowed across the Mediterranean, ridden a fat bike through an Arctic winter, driven to the northernmost road in the world and pulled a sled across the Arctic. Questionable decisions, same reason: to see how far I can push myself and raise as much money for charity as possible.

My story

Latest story · The Long Way to the Pub

The Long Way to the Pub

A walk from Glenfinnan, via a night in A’ Chuil Bothy and over a few mountains, to The Old Forge in Inverie, Knoydart. Then the ferry to Mallaig, because nobody fancied walking back.

Read the story · 12 min

“You’ve made worse decisions than this.”

Me, dragging a fat bike through waist-deep snow for seven hours · Fat Viking, 2024

Between expeditions

Something is being planned

There is always another one in the pipeline, usually before I have recovered from the last. Get in touch to hear about it first, back a future challenge or talk about the charities involved.

As featured on

  • Isle of Thanet News
In the media

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Fancy your name on a sled being dragged across the Arctic by someone who really should know better? Title, expedition, kit and in-kind partnerships, built around stories people want to follow.

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The book

Yes, I’m writing a book

Stories from the cold places, and the decisions that got me there. No title yet, which is roughly where most of my plans start.

Find out more

Follow along

Come along for the ride

Training, kit disasters, the build-up and dispatches from the trail, mostly on Instagram and Facebook. All of the adventure, none of the frostbite.